SHOP UNTIL YOU DROP

Give vent to your flair for shopping while travelling to the homeland of fashion. Enjoy a tour of Rome’s designer boutiques with your private style expert and discover the city’s vocation as an international trendsetter.

Italy and glamour go hand in hand. Ever since the glorious 1950s and 60s, when international cinematographic triumphs such as La Dolce Vita and Roman Holiday sparked and exported worldwide a chic and seductive image of Italy, the capital has been the hub of style and elegance. However, the seeds of Italian fashion are much older, having been planted during the 15th century, when Renaissance Florentine aristocrats began investing huge fortunes in clothing. Fashion is deeply rooted within the country’s history, culture and lifestyle and shopaholics will find themselves in Wonderland.

This personal shopping experience will be led by a professional fashionista and can be tailored to suit all needs and budgets. Send us your shopping wish list and we’ll create a customised “Made in Italy” itinerary just for you. Looking for a brand new pair of shoes? A hand-made leather bag? An outfit for an upcoming special event? Precious jewellery for your partner? Or just some prezzies to take back home? From haute couture boutiques to vintage shops, from artisan ateliers to popular clothing stores, your fashion expert will give you tips on where to find the perfect item.

First-time visitors might not want to miss Rome’s most popular fashion streets and squares such as Via del Corso, Via del Babuino and Piazza di Spagna. “The only word Liz knows in Italian is Bulgari” said Richard Burton of his wife Elizabeth Taylor who had developed a passion for Italian jewellery. If you share the actress’s obsession then Via dei Condotti is the place to go. Here you will also find major brands like Gucci, Dolce & Gabbana, Armani and Prada.

But don’t forget to pay a visit to one or two local shops tucked away off-the-beaten track, in less touristy areas. Stores in the Monti and Prati neighbourhoods will fulfil your every wish – from luxury homeware to designer clothing, from goldsmiths’ creations to leather goods.

Your personal shopper will provide you with style advice and give you the latest on fashion industry secrets, newest looks and upcoming trends.