FASHION QUEEN

Florence has made an indisputable contribution to the world of fashion and played a prominent role in the history of the Italian textiles industry. The city has been a leader in design since the Middle Ages, when wealthy merchants created powerful wool and silk guilds but it was during the Renaissance that Florence’s fashion industry blossomed. Aristocratic families began investing huge sums of money on clothing inspired by trendsetter Catherine de’ Medici, who went on to become the Queen of France and was considered to be one of the most fashionable women in Europe.

As you roam the historic centre you will see evidence of the city’s illustrious past in the names that have been given to its streets which recall clothing and textile trade: Corso dei Tintori (Dyers Avenue), Via dei Velluti (Velvet Road), Via Calimala (Fine Wool Road), Via dei Calzaiuoli (Shoe-maker Road). You may not know that Italy’s first fashion parades were held in the early 1950s in Florence and were staged in the Sala Bianca of Palazzo Pitti. Florence is also the birthplace of prestigious brands including Salvatore Ferragamo, Emilio Pucci, Roberto Cavalli and Gucci. Exquisite craftsmanship, originality, innovation and glamour are still distinguishing features of Florence’s young creative brands today.

This personal shopping experience will be led by a professional fashionista and can be tailored to suit all needs and budgets. Send us your shopping wish list and we’ll create a customised “Made in Italy” itinerary just for you. Looking for a brand new pair of shoes? A hand-made leather bag? An outfit for an upcoming special event? Precious jewellery for your partner? A sweet scented perfume? Or just some prezzies to take back home?

From haute couture boutiques to vintage shops, from artisan ateliers to popular clothing stores, your fashion expert will give you tips on where to find the perfect item.

First-time visitors might not want to miss Via Tornabuoni, Via della Vigna Nuova and Via del Parione, where they will find jewellery shops and boutiques of famous Italian and international designers. Via dei Calzaiuoli is a popular street filled with high-end to everyday modern stores. For those keen to purchase leather products such as jackets, bags, belts, hats or wallets San Lorenzo Market and the area around Piazza Santa Croce are the places to go. But don’t forget to pay a visit to one or two local artisan studios tucked away in the Oltrarno area, where goldsmiths, antiquarians and ceramic workshops can be found.

Your personal shopper will provide you with style advice and give you the latest on fashion industry secrets, newest looks and upcoming trends.